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JA Management & Economics Simulation Exercise
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JA Management & Economics Simulation
Exercise (MESE)


學生模擬管理計劃


JA Management & Economics Simulation Exercise (MESE) 學生模擬管理計劃 (Form 4-6) is an engaging computer-simulation program in which secondary students compete as business executives in a simulated market to achieve profit maximization. Student teams make a series of business decisions involving pricing, production, marketing, capital investment and R&D with the aid of the software jointly developed by Junior Achievement and Harvard University.

The Hong Kong Business Challenge will be held in February every year. Winners will advance to final round to compete for cash and travel prizes in the worldwide Global Business Challenge.

Students will get prepared for the Challenge with the support of business volunteers or teachers in class or after school through a 6-week program, and the duration of each session is 2 hours.


學生將由約四至五人組成小組,每組均為一間生產一款名為 "Echo Pen"(虛構產品)之工廠管理層。學生必須為自己的工廠作以下的商業決定:

  1. 為Echo Pen訂價 (Price)
  2. 訂定生產量 (Production)
  3. 訂定市場推廣金額 (Marketing)
  4. 訂定投資金額 (Capital Investment)
  5. 訂定研究與發展之金額 (Research and Development)
Volunteer Recruitment Status: Open
CLICK HERE TO VIEW DETAILS OF THE UPCOMING CLASSES

School Application Status: Open
Download 2008/09 School Application Form

Student Feedback

"I enjoyed making decisions based on the situation given. We learnt how to act rationally and are able to understand that every single decision would make a difference to the outcome. It was a wonderful opportunity to get a taste of what it is like in the business world." ~ 2004/05 MESE Student
Volunteer Feedback

"Experience was good and I enjoyed sharing my business experiences with the students. The program also helped me enrich my business sense and concepts. The students became more enthusiastic as the program progressed and they especially enjoyed the competition." ~ 2006/07 MESE Volunteer
Teacher Feedback

"The program aroused students' initiatives to think carefully and logically, and make decisions seriously and strategically. They also appreciate that active involvement of all members was a crucial key to succeed." ~ 2006/07 MESE Teacher

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