News Update

Warming up for the FedEx Express/JA International Trade Challenge 2019!

The FedEx Express/JA International Trade Challenge is an annual competition aims at nurturing the entrepreneurial spirit and business skills of students. In this competition, students will form teams of two to create market entry strategy for given products to a target market. With the competition’s Hong Kong Finals set to be held in July, four JA International Trade Challenge Workshops were organized in March and May to prepare students for the competition.

The workshops presented a unique opportunity for students to learn about international trade and gain hands-on experience. Thanks to the encouragement from the FedEx and JA Business Volunteers, students participated in the workshop with great enthusiasm and shared their creative ideas. The volunteers also used real-life examples to introduce students to the latest market trends, making it an eye-opening experience for every participant.

10 finalist teams will be competing in the Hong Kong Finals and present their market entry strategy plans to the judging panel on July 11. The three top-performing teams will be selected to represent Hong Kong in the Asia Pacific Finals in August and compete with students from other countries. We look forward to being amazed by the creativity of our young people!

(Click to enlarge the photos)